BMW will integrate Chinese startup DeepSeek’s AI into its new vehicles sold in China from late 2025.
-
The move aims to enhance in-car intelligence and user experience for local consumers.
-
It reflects BMW’s broader strategy of partnering with regional tech firms to align with China’s innovation ecosystem.
-
AI is viewed as key to driving future vehicle innovation and global competitiveness.
-
The announcement was made at the Shanghai Auto Show.
This article was written by Eamonn Sheridan at www.forexlive.com.
